Every Internet marketer understands the importance of proper keyword research. Google has had numerous algorithm updates in the last 10 years but one thing has remained the same – optimizing your website with the right keywords is crucial for SEO.
So if you’re wondering how to find keywords for blogging that will help you generate sales, this guide is for you.
Understanding Keyword Research
If this is your first time to get into Internet marketing, then understandably you may not fully understand the value of keyword research. After all, aren’t keywords just a group of words bunched together in your web content to help your site appear in the search results?
Well, yes and no.
It’s true that keywords are a group of words that people use to find products or services, or any information they’re looking for. But it’s more than just a bunch of words.
You see, you need to find the RIGHT group of words, or in most cases, the BEST terms to incorporate within your web content. And to be able to find these golden words, you need to do some proper keyword research.
In this guide, I’m going to lay out a process you can follow when doing keyword research to help you come up with a list of terms to target. By following this method, you’ll be able to create and execute a solid keyword strategy to rank highly for these search terms.
The first step is to make a list of important topics based on your niche/field. Think about the topics and group them into 5 topic buckets. Use those topic buckets to help you look for specific keywords later on.
If you have a blog, then choose those topics that you write about all the time or those that come up often when you talk to your readers via the comments section of your blog post. Put yourself in the shoes of your target readers. What terms do you think they use?
Next, fill in those “topic buckets” with the specific keywords that are relevant to the topic. These keyword phrases are important to rank for in Google because your target customers or visitors are probably using these terms themselves.
Then do your research to find related search terms. This is helpful when you’re having difficulty finding keywords for specific topics. So what you need to do is go to Google.com and then type the key-word phrases you have. Then click search. And then look at the bottom of the search results where you’ll see a list of searches related to the topic/keyword you entered.
The next step is to check for a mix of long tail keywords in each topic bucket you have. Long tail keywords are excellent keywords to rank for. The search volume may be lower than shorter keywords but you get very little competition so these terms are easier to rank in Google. Long tail keywords consist of around 4 or more words.
The fifth step is to check how your competitors are ranking for the keywords you are targeting. Although it doesn’t necessarily mean you have to follow what they’re doing or to use the same keywords they’re using, evaluating their keywords can help you better assess yours. For example, if your competitor is able to rank on the same keywords as the ones in your list then you need to work harder to get your pages ranked for those keywords. If you find good keywords that your competitor missed, then you’ve found an opportunity. Don’t ignore them.
Next is to use a keyword research tool such as the Google Adwords Keyword Planner. This tool can really help you cut down your list using quantitative data. You’ll know which phrases get less/more search volume and which ones are difficult/easy to rank.
The ones that remain on your list are your final list of keywords.
What’s Next After Keyword Research
A well-researched set of keywords would not help much if you don’t use them correctly. That said, you need to create high-quality content and incorporate those keywords where they make sense within the article.
By high quality, I’m talking about articles that are full of useful information, data, statistics, research and anything else that your reader can use and appreciate, and at the same time boost your credibility online.
No matter what monetization method you use – Adsense, Affiliate Marketing, PPC, Ad Space – quality content is vital to your website’s success.
You see, the user experience is important to Google and while we don’t really know the exact algorithm it uses, we know that it puts quality content on top of its list of requirements. So, by incorporating the best keywords in a high-quality content, you are making sure Google notices your website and boost its ranking in the SERPs.
The Best Way to Monetize Your Website
In my experience, I’ve always relied on Affiliate Marketing as a reliable way to make money from my blog. I’ve been in Internet Marketing for many years, and it’s affiliate marketing that has remained a steady source of income for me.
If you’re considering of dabbling into this, I suggest you check out Wealthy Affiliate. Sure there are other affiliate networks out there, but Wealthy Affiliate offers thousands of programs with around a million products to choose from. They’ve also been around since 2005 so they’re really well established. Plus, for a small investment, you will not only gain access to competitive products, but you will also be guided by their experts every step of the way.
Venturing into internet marketing is very challenging and only a few become very successful at it. But I have always believed that if you work hard and work consistently, and use methods that have been proven to work, then you can’t go wrong with your decision to make money online. I hope you’ve learned a thing or two about keyword research in this guide.
Not only I hope that you get benefits from this or articles you read on my blog but also changing your life perspective towards blogging as well as Affiliate Marketing. Join Me and others Online Entrepreneurs and let’s do this together.
Cheers and leave me your comment below.