Is Beauty Counter a Scam? An In-depth Look Into This Seemingly Good Opportunity!

With each passing day, a new get-paid-to (GPT) website is being formed somewhere in the information highway, bringing along a fresh new hope of legitimate opportunities to people wanting to make some money online. The sad part here is that not every one of them will deliver their promise or will live up to our expectations.

The worst thing that can happen to anyone looking for an opportunity to make money online is to come across a scam company and fall prey to its schemes. When trying to look for a platform ​to use, it is of paramount importance that we know how to distinguish a scam from a reputable online opportunity.

This is my motivation, to enlighten people like yourself on the various online money making opportunities on the Web, one-at-a-time. To educate the people on what they can expect, but best of all how they can protect their interest in the best way possible.

In light of finding ​online opportunities to make money, I suggest that you consider first ​ affiliate marketing. Out of the manifold of online opportunities I tried before, it is only through this platform offered by Wealthy Affiliate I was able to realize my financial success.

The affiliate marketing course they offer is complete and very comprehensive that even the most seasoned pros in the industry find it valuable and are​ learning from it also. Therefore, there is no reason at all why a newbie and the completely clueless in this industry will not learn from it.

Remember, the first step to becoming a pundit in the online money-making sphere is to learn first, and the Wealthy Affiliate course is there to see you through. After all, it is free to start!

Check this out​ to learn more about  affiliate marketing.

​Beauty Counter Summary Review


Founder: Gregg Renfrew

Price:  $85 joining fee + up to ​$723 product package of your choice + $50 annnual renewal fee. 

Best For: Women with entrepreneurial tendencies and stay-at-home mothers who want to have an extra income. 

What is Beauty Counter?

Summary:  This networking opportunity has the makings of a good, typical networking company. They are engaged in the beauty and wellness industry, and are thus ideal for business-minded ladies or stay-at-home moms who are wanting to earn extra money. While the products come in a rather pricey tags, it will still be worth it considering the fact that they are of good value. 

Rating: 60/100

Recommended: No. 


What Is Beauty Counter?

​Beauty Counter is a qualified multilevel marketing (MLM) company. This business is involved in the marketing and selling of skin care products and cosmetic items. They take pride in the wide array of product offerings they have from creams, sunscreens, lipsticks, and many more.

Gregg Renfrew is the businesswoman behind this company which she founded in 2013.​

The Beauty Counter Reviews

Despite the fact that this company is relatively young and new to the industry, it is a marvel to know that their market share has grown immensely through the years. As of this writing, the company has under its umbrella 25,000 consultants helping them market and sell 100 different products under their brand.

The beauty and wellness industry is teeming with companies that are similar to Beauty Counter, and much like them, they are also networking firms. Such includes Modere, Mary Kay, and Younique.

Compared to other products in the market today, Beauty Counter team is making an asserting that their product line is much safer to use in such a way that they have veered away from the use at least 1,500 commonly used cosmetics ingredients suspected to be highly toxic to humans.

One look at their product offerings and you will be convinced that they are of high quality. With that, they also come in high price tags. I believe that the exorbitant price label for Beauty Counter products is likely a big turn off for many people. If their only reason to buy a single item in their product lineup is that they are much safer to use, they may opt for something cheaper instead.

Beauty Counter Product Lineup

The working idea behind Beauty Counter products is that they do not try to dominate the competition in the market by virtue of being “all-natural”.  They are actually transparent enough to admit that at least 80% of the ingredients they use in their products offerings are plant derivatives, natural, and organic elements.

Still, I’d say that that is a good ratio compared to how other competing brands fare in terms of what they are comprised of. But then again, of course, things for them are not perfect yet.

This company is asserting that their primary goal is to provide a sense of transparency to their target market by showing to them the vital product information openly. They know this is paramount to building trust with their independent product distributors and clients.

We classified Beauty Counter products into the following categories:

  • Skin Care
  • Makeup
  • Bath & Body
  • Family (Kids & Babies)

Here are some of the products they have on the market:

Is Beauty Counter a scam?
Beauty counter scam

With respect to what the Beauty Counter product line is bringing to the table,  what we are looking at is a company that has committed itself to sell a manifold of cosmetic products. None of them is anything that we haven’t seen in the market before. But then again, the real kicker with Beauty Counter items is that, as mentioned earlier, they are primarily made from organic elements.

Not a single item from the 1100 ingredients that have been banned in Europe can get its way to their product line. Another thing I find commendable about Beauty Counter is that even with the slightest chance that the chemical or compound they’re using is suspected to cause an issue with a customer, they will refrain themselves from its use.

How to Get Started with Beauty Counter? 

Much like any other networking companies out there, getting started with the Beauty Counter business will kick off by becoming an independent product distributor first. This comes with a joining fee and with this company, this is valued at $85.

Aside from the enrollment fee, you also need to shell out some good amount of money to purchase a product package. It is because your enrollment as a product distributor does not come with a product and you need to have some for use in your presentation or for demos.
You can choose a product package that you want, which are valued at  $218, $419 or $723. Your membership in the Beauty Counter network is good only for 1 full year. In order to renew, you need to settle the renewal fee of $50.

So, what’s in it for you after you become a member.

The moment that you become a full-fledged independent distributor of Beauty Counter products, you are entitled to receive a personalized website, access to the company’s back office support system and your own training platform.

Beauty Counter reviews

​The image above is The Skin Care Classics line of Beauty Counter. It is so far the cheapest product package from this team and is valued at $218. The company says that the actual value of the items included in this product package will amount to $371. So buyers opting to purchase this package will get 41% savings.

BeautyCounter Compensation Plan

  • Product consultants have a good chance of earning  25-35% commissions from their personal product sales.
  • By making sure that you are maintaining the 1,200 QV every six months, you can retain your status as an active consultant.
  • Product consultants can get higher commissions and bigger bonuses the more selling and recruiting that they make.

A more detailed compensation plan from Beauty Counter can be gleaned from the following Youtube video:

You can also reference the same compensation plan from here.

​The Ugly Truths About Beauty Counter REVEALED!

​Not Accredited by the Better Business Bureau

As of this moment, Beauty Counter as a company is not yet accredited by the Better Business Bureau. As a  matter of fact, they were given a very low D rating by this agency. What does this signify to you as a potential product consumer?

It means to say that the company is not likely to provide you any help or support in any case that you will raise any product or service related concern to their attention. A poor rating by the BBB is a clear indication that engaging yourself in such a business organization may lead to disastrous results.

But this aspect is not something to be taken seriously yet now since there are only a handful of complaints against them. Not much really, but is good to know early on.

The Absence of Set Rules on Consultant to Consultant Sales

Another important aspect that is not working to the advantage of their product consultants is the fact that their offered compensation plan does not offer any structure or mechanism that will help put some level of control over consultant to consultant sales.

Requires Important Personal Identifying Information During Registration

One of the most worrisome things worth noting upon registration is the fact that Beauty Counter system will necessitate you to volunteer your Social Security Number. Of all the personal details that a networking company like Beauty Counter would, why something as sensitive as Social Security Number should be provided.

Low Potential Income

Even if the business itself looks so promising, it is still in the league of other MLM companies which have very low-income potential. The sad thing is not all people aspiring to become an independent product distributor for them are aware of this truth.
At least 90% of Beauty Counter consultants are $10,000 annually. This is exclusive of their incurred costs.

What I Like About Beauty Counter?

​It is such an assuring relief to know that even if Beauty Counter products come to us in exorbitant price tags, which is actually typical for many product offerings of networking companies, it is somehow worth it because they are of very good quality.

As proof in the excellence and quality of their products are the various rave reviews their products are getting from their customers.

And most recently, perhaps in an effort to make it easier for anyone to join their network of marketers, they have lowered the enrollment fee to become their independent product distributor.

Compared to all the other pioneer networking companies in the MLM sphere, Beauty Counter is not as old as any of them. This aspect of the company, being newer in the business,  is actually working to the advantage of their network members in the sense that it is giving them better chances to advance up in the ranks within the company.

Is Beauty Counter a SCAM? 

Beauty Counter as a company is not a scam. We also don’t qualify them as a pyramid scheme business, like many others who are not in the know fear.  

Judging them from the way they are doing things, we can glean that they are making an effort to make themselves distinct in the industry.  They want to champion a cause and that is to offer to the beauty marketplace only safe to use products that are high in quality.

Moreover, we can see that this networking company is indeed transparent in their dealings and is well run, too. Take it from the word of someone who has done extensive research on numerous networking companies in the MLM sphere before, I know for a fact that the very concept of transparency is not a usual attribute of business organizations industry.

As a matter of fact, it is one of the most complained about issues among multilevel marketing firms. Therefore, this aspect of the Beauty Counter as a company is benefiting their interest, overall.

​How I Make Money Online? 

When you fully understand how the MLM business model really works, you will agree with me in saying that this particular business structure is not the best vehicle to use to reach your goal of financial wellness.

Multilevel marketing is favoring so much the company itself and it's business interests, oblivious of the fact that it also needs to promote the interest of its network members as well. So forget everything you are made to believe about MLMs.

If you are seriously looking for the best online money making opportunity, I suggest that you try ​ affiliate marketing instead. As an individual who’s already tried both the MLM and affiliate marketing worlds, I know that I am in the position to really tell which one is the far better option.

  • You don’t need to recruit to get ahead    
  • A chance to earn bigger money    
  • No complicated compensation plans    
  • Commissions can get as high as 100%    
  • You are not required to buy starter kits
  • No joining fees    
  • Work at your own pace
  • Promote any product or brand you like to a global audience    
  • A chance to promote products or brand you are passionate about
  • Make money while you sleep    
  • A chance to earn passive and residual income    

My purpose in enumerating some of the good points you get from the Wealthy Affiliate marketing opportunity is for you to get the whole picture -- the system is designed to work in your best interest.

The Wealthy Affiliate is a community of dreamers, but these people are in touch with the real world. They understand how the world works. It is made better in the sense that you kick it off with no strings attached as it gives you an option to have a free trial.

Test the system all you want in all aspects of it, discover how it works until you are fully satisfied. Decide to try it out when you are ready.

This program helped me and others Make A living Online and some of it even quit their Full Time Job. You will learn how to build a Thriving Online Business step by step so stop making excuses and Join Me Now

​Have you heard of Beauty Counter products before or have you ever laid your hands in one of their products?  Or perhaps someone from your circle invited you to check out their products or ​have a look at how profitable their business opportunity can get?​ Given the chance, would you rather join the company as a network marketer or would you just prefer to remain a customer instead?

Beauty Counter








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Edmon Gonzales

Edmon has worked as an SEO content and creative writing for the last 3 years. He has extensive experience in writing content for SEO purposes and started work as a freelance since 2011. He currently joined as a writer in How To Make Genuine Money blog and is dedicated to digging into the world of MMO niche with Maxx.