One of the questions I get asked frequently is “why do you need setting up your own website if you want to make money online?”
A lot of people have been cashing in on the Internet without their own website, so what difference will have one make for your own venture?
The answer is pretty simple: A website can make your brand look professional. It doesn’t matter if your online business is big or small, a website is your virtual headquarters. It will legitimize your brand, making you more credible and trustworthy if you combine it with great customer service and high-quality products.
A professional website is vital to your success but some people tend to neglect or skip it altogether, which really is a pity, as there are so many benefits from having your own website.
If you’re wondering whether you should build a website of your own, you should know a few things first. For one, it requires some investment, and I’m not just talking about financial investments here; you need to spend time in actually creating one. And of course, you’ll need to buy a domain name, server space, and website development. You’ll also spend time creating its content to make it more engaging so it can properly represent your brand to your potential visitors.
And let’s not forget to brand for your website. This way, you can better appeal to your target market and create an identity for your business. Your branding should be consistent and clear, so people will easily understand what you’re offering.
Then there’s SEO. You’ll need to drive traffic to your site which is possibly the most technical part of the whole thing, so you might want to research more on this. Driving traffic to your site isn’t exactly a hard thing to do, but you’ll need patience, the most effective techniques, and consistency to achieve the results you want.
Why you need a website?
Now that you know the basics of having your own website, the next thing you might be wondering is why you actually need one. If you’re trying to make money online, a website is essential for the following reasons:
#1 It helps establish your brand
No matter what kind of business you have, a website will help you further establish yourself online. It can serve as your online headquarters or an office of sorts where people can locate you if they have concerns or queries about your products and services. Having a website tells followers and clients that you are serious about what you’re doing, so you’re making it easy for them to get in touch with you.
While there are tons of ways to make yourself available online, a website makes it more professional. Unlike using social media networks, blogs, or other free platforms, a website has an air of formality that you should achieve if you want to be taken as a serious entrepreneur or brand.
This is why your website should be as informative and interactive as you possibly can. It should reflect your business—from the aesthetics to the ease of use. It should have the information necessary for your clients to get to know you and your brand. It should also have an easy way to contact you, so they can easily get in touch with you.
#2 It lets people know more about you
As mentioned earlier, your website needs to include information that clients need so they can trust your products and services. You can tell your story and provide more information about what you have to offer. Moreover, your website can also serve as a portfolio and brochure that customers and clients can refer to if they are interested in buying your products or services.
#3 It gives customers an easier way to contact you
One of the things I hate the most about some “businesses” is that they’re so hard to contact. Sure, they have a telephone number listed somewhere, but what if I can’t call right away? What if I prefer to send an email instead? Having a social media account doesn’t really help either because those things can get flooded and bugged that your messages might not reach the brand at all.
Having a website with a clear “contact us” page will help your customers get in touch with you easier. Even if you don’t provide a way for them to send a message right on your website, if you provide a working email address and a few numbers to contact, you’re all good to go. Putting up this information guarantees clients that they can contact you directly and that you’re willing to get in touch with your customers. The numbers listed on your site will be your official contact details, so customers won’t have a hard time searching high and low as to how they can talk to you. It’s also a good sign that you are willing to hear and respond to their concerns.
#4 It can help you pursue more ways to make money online
A website can also help you make more money online through affiliate marketing. If the main purpose of your website is to promote your services or products, you can easily insert your affiliate links in your website and profit from it. Doing this adds more ways for you to cash in on your website, especially if you managed to register with a reliable program like the one offered by WealthyAffiliate.com. With a lot of products that you can promote from this website, you’re sure to find one that will suit your brand and website without a fuss.
So if you’re wondering if you do need a website to make money online, the answer is ABSOLUTELY. If you’re really serious about your venture, creating your own professional site is a must.
Now that we have gotten that out of the way, Join me in this Awesome community now if you’re looking for a platform to help you build a successful business online. This company has helped over a million entrepreneurs from all over the world in the last 10 years, and they are truly passionate about helping others succeed.
So what are you waiting for? Dun let the doubt hold you back.
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